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			<title>The Truly Blog - Fashion News</title>
			<link>http://www.truly.co.nz/home/info/index.cfm</link>
			<description>The Truly Blog</description>
			<language>en-nz</language>
			<pubDate>Wed, 08 Sep 2010 02:29:28 --1200</pubDate>
			<lastBuildDate>Thu, 05 Feb 2009 12:07:00 --1200</lastBuildDate>
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			<managingEditor>info@truly.co.nz</managingEditor>
			<webMaster>info@truly.co.nz</webMaster>
			
			
			
			
			
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				<title>Waikato Times Tempo</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2009/2/5/Waikato-Times-Tempo</link>
				<description>
				
				&lt;p&gt;&lt;img height=&quot;708&quot; width=&quot;500&quot; src=&quot;/home/info/images/Tempo-Jan-09-with-kids.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;
				
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				<category>Fashion News</category>				
				
				<pubDate>Thu, 05 Feb 2009 12:07:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2009/2/5/Waikato-Times-Tempo</guid>
				
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				<title>Fashion-impaired may find lifesaver in Hamilton stylist</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2008/4/28/Fashionimpaired-may-find-lifesaver-in-Hamilton-stylist</link>
				<description>
				
				&lt;p&gt;&lt;img alt=&quot;&quot; src=&quot;http://www.truly.co.nz/home/info/images//WBN-April-08-web1.jpg&quot; /&gt;&lt;/p&gt;
				
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				<category>Fashion News</category>				
				
				<pubDate>Mon, 28 Apr 2008 13:18:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2008/4/28/Fashionimpaired-may-find-lifesaver-in-Hamilton-stylist</guid>
				
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				<title>The Body Shape Bible: Forget Your Size Discover Your Shape</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2007/12/17/The-Body-Shape-Bible-Forget-Your-Size-Discover-Your-Shape-Transform-Yourself</link>
				<description>
				
				&lt;p&gt;&lt;img style=&quot;float: right; width: 150px; height: 193px;&quot; src=&quot;http://www.truly.co.nz/home/info/images//body-shape.jpg&quot; alt=&quot;&quot; /&gt;    WHICH BODY SHAPE ARE YOU? A Skittle, Goblet, Hourglass, Cornet, Cello, Apple, Column, Bell, Vase, Brick, Lollipop or a Pear...Trinny &amp;amp; Susannah have identified 12 classic women&apos;s body shapes. In each case, it is proportion, not size, that matters. So whether you are a skinny, average or larger Skittle, Cello, Apple or Pear, the same principles of dressing will apply. Using real-life women, they analyse in depth each shape and show how to choose the clothes that fit and flatter it. They show the most common dressing mistakes and the three best looks. They select the 10 key garments to make up a capsule wardrobe, and show how these basics can be built upon to vary the look. And they show how to make the most of what you already have: what you can do with an ill-fitting or expensive mistake to bring it back to life. It includes Trinny &amp;amp; Susannah&apos;s fabulous 22 city directory of shops, outlets and services and other must-have addresses across the UK.  About the Author  Susannah &amp;amp; Trinny&apos;s sixth primetime television series will be shown on ITV in the autumn. They are contributors to Heat magazine and the Daily Mail and are now Britain&apos;s best known style experts, called upon to adjudicate on all matters sartorial. Susannah &amp;amp; Trinny&apos;s sixth primetime television series will be shown on ITV in the autumn. They write for Heat magazine and the Daily Mail and are now Britain&apos;s best known style experts, called upon to adjudicate on all matters sartorial.  Click through to Fishpond to purchase:  &lt;a href=&quot;http://www.fishpond.co.nz/Books/Health_Wellbeing/Beauty/product_info/8062719/&quot;&gt;www.www.fishpond.co.nz/Books/Health_Wellbeing/Beauty/product_info/8062719/?ref=652&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
				
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				<category>Fashion News</category>				
				
				<category>Fashion Books</category>				
				
				<pubDate>Mon, 17 Dec 2007 19:57:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2007/12/17/The-Body-Shape-Bible-Forget-Your-Size-Discover-Your-Shape-Transform-Yourself</guid>
				
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				<title>The Virtual Changing Room</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2007/6/20/The-Virtual-Changing-Room</link>
				<description>
				
				&lt;p&gt;By KATE MONAHAN - Waikato Times Thursday, 14 June 2007  Baffled by choice? Before heading to town, go online to find flattering fashions.  I love shopping, but sometimes those racks of clothes feel overwhelming. Unless you have an eye for fashion, and what is going to fit you, it&apos;s hard to know how a garment is going to look in the changing room.  A new website called Truly, designed by Hamilton woman Sharlene Camp, aims to take the guesswork and time out of finding the right fit.   &lt;a href=&quot;http://www.stuff.co.nz/4095101a11215.html&quot;&gt;www.www.stuff.co.nz/4095101a11215.html&lt;/a&gt;&lt;/p&gt;
				 [More]
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				<category>Fashion News</category>				
				
				<pubDate>Wed, 20 Jun 2007 15:13:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2007/6/20/The-Virtual-Changing-Room</guid>
				
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				<title>10 Years of Vice Magazine&apos;s Street Fashion Critiques</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2007/5/25/10-Years-of-Vice-Magazines-Street-Fashion-Critiques</link>
				<description>
				
				&lt;a href=&quot;http://www.fishpond.co.nz/product_info.php?ref=652&amp;products_id=827019&amp;affiliate_banner_id=1&quot; target=&quot;_blank&quot;&gt;&lt;img src=&quot;http://www.fishpond.co.nz/affiliate_show_banner.php?ref=652&amp;affiliate_pbanner_id=827019&quot; border=&quot;0&quot; alt=&quot;Vice DOs &amp; DON&apos;Ts: 10 Years of Vice Magazine&apos;s Street Fashion Critiques&quot;&gt;&lt;/a&gt;

From the creators of the runaway cult magazine sensation and arbiter of all that is cool comes the ultimate visual guide on how to be, and not be, a modern urban hipster.  Purchase from &lt;a href=&quot;http://www.fishpond.co.nz&quot;&gt;www.fishpond.co.nz&lt;/a&gt;
				
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				<category>Fashion News</category>				
				
				<category>Fashion Books</category>				
				
				<pubDate>Fri, 25 May 2007 15:36:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2007/5/25/10-Years-of-Vice-Magazines-Street-Fashion-Critiques</guid>
				
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				<title>Otago Daily Times March 2007</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2007/5/23/Otago-Daily-Times-March-2007</link>
				<description>
				
				&lt;h2&gt;Get style on-line with Truly!&lt;/h2&gt;
&lt;p&gt;&lt;img alt=&quot;Sharlene Camp, the developer of the Truly website experience.&quot; style=&quot;float: right; margin-left: 5px;&quot; src=&quot;http://www.truly.co.nz/home/info/images//ODT-March-07-Article-copya.jpg&quot; /&gt;With life getting busier every day, a new online style service will save fashion followers precious time and ensure they head to the shops with an informed shopping choice in mind. The website &lt;a href=&quot;http://www.truly.co.nz&quot;&gt;www.truly.co.nz&lt;/a&gt; customises shopping choices based on customers&apos; individual profiles and preferences.&lt;/p&gt;
				 [More]
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				<category>Fashion News</category>				
				
				<pubDate>Wed, 23 May 2007 09:26:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2007/5/23/Otago-Daily-Times-March-2007</guid>
				
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				<title>Mums On Top Website</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2007/5/22/Mums-On-Top-Website</link>
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				&lt;p&gt;&lt;img src=&quot;http://www.truly.co.nz/home/info/images//Mums-on-top-final.jpg&quot; alt=&quot;&quot; /&gt;&lt;/p&gt;
				
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				<category>Fashion News</category>				
				
				<pubDate>Tue, 22 May 2007 15:01:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2007/5/22/Mums-On-Top-Website</guid>
				
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				<title>When Fashion and Technology Collide</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2007/4/3/When-Fashion-and-Technology-Collide</link>
				<description>
				
				&lt;p&gt;With life getting busier every day, a new online style service will save you precious time and ensure you head to the stores with an informed shopping choice in hand.  www.truly.co.nz enables customers to tailor their clothing choices based on individual profiles and preferences.  Rather than buying online, Truly sorts through hundreds of garments from selected designers and retailers, and presents a collection of the ones that best suit the customer and can be found in local stores.  For example Suzy has long slender legs but has narrow shoulders, so skinny jeans will rate highly for her figure type, but any tops with a raglan (a sloping) sleeve will rate low or even negatively as they will make her shoulders appear even narrower.&lt;/p&gt;
				 [More]
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				<category>Fashion News</category>				
				
				<pubDate>Tue, 03 Apr 2007 20:43:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2007/4/3/When-Fashion-and-Technology-Collide</guid>
				
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				<title>New online style service launches</title>
				<link>http://www.truly.co.nz/home/info/index.cfm/2007/3/8/New online style service launches</link>
				<description>
				
				&lt;p&gt;&lt;img style=&quot;float: right; width: 183px; height: 275px;&quot; src=&quot;http://www.truly.co.nz/home/info/images//blog image.jpg&quot; alt=&quot;&quot; /&gt;With life getting busier every day, a new online style service will save you precious time and ensure you head to the shops with an informed shopping choice in hand.  &lt;a href=&quot;http://www.truly.co.nz&quot;&gt;www.truly.co.nz&lt;/a&gt; enables customers to customise their shopping choices based on individual profiles and preferences.  Rather than buying online, Truly sorts through hundreds of garments from selected designers and retailers, and presents a collection of the ones that best suit the customer and can be found in local stores.&lt;/p&gt;
				 [More]
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				<category>Fashion News</category>				
				
				<pubDate>Thu, 08 Mar 2007 04:27:00 --1200</pubDate>
				<guid>http://www.truly.co.nz/home/info/index.cfm/2007/3/8/New online style service launches</guid>
				
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