Otago Daily Times March 2007

Get style on-line with Truly!

With life getting busier every day, a new online style service will save fashion followers precious time and ensure they head to the shops with an informed shopping choice in mind. The website www.truly.co.nz customises shopping choices based on customers' individual profiles and preferences.

"Rather than customers buying onlineTruly sorts through hundreds of garments from selected designers and retailers, presenting them with a collection of those that best suit them and can be found in local stores," explains Truly developer Sharlene Camp. The siteshe says,takesthe hard workoutof shopping. "By culling inappropriate clothing, customers can go to the fitting room with focus," she explains. "It opens up the world of fashion to the everyday woman who Is too busy to look, Is unsure about what suits her, is overwhelmed by the number of choices,or she just does't know whats on offer. "The concept is fun, and is also a chance for the customer to be steered towards dothes that will suit them well. Truly customers print out a proof sheet of actual garments specifically chosen for them, rather than just suggested styles. They are also provided with a list of stores where the clothes are available close to where they live and where they can head for a try on. Ms Camp believes that It Is imperative that customers try on fashion garments unless they are basic items. "Traditional Internet shopping is limited because it doesn't allow the user to touch or try on the product which is vital with clothing, says Ms Camp. A former general manager of the successful Dunedin's Fashion Incubator, she worked with many up-and-coming designers creating exceptional pieces during her tenure. "What Truly does is bring together many of those designers with the customers that will best suit their product." For further information contact Sharlene Camp on 021-146-0571 or visit the website www.truly.co.nz