Lindy On Truly - A Case Study

Lindy is a forty something career woman who started to lose her confidence to go shopping, but didn't want to get stuck in the eighties. She exercised regularly but her body wasn't the same as it had been in her 20s and she was finding it increasingly difficult to cut through the clutter and find styles that would fit well, so...

Lindy registered on www.truly.co.nz and entered her answers to the following types of questions:

I WOULD DESCRIBE MY TUMMY AREA AS:

A. So flat I have been asked to appear on infomercials

B. Average as far as tummies go

C. A little bit soft

D. A bulge you can tell I have had kids (well it looks that way anyway)

2. Truly then used the rules of proportion and balance to show Lindy her top selections:

3. Lindy then took a closer look at what colours were available and where she could buy the item from. She then printed out the ones she loved and popped them in her bag and on Saturday morning went into the store.

Once there she handed over her list to the sales assistant and had a look around the store, while the assistant collected the garments and put them in the change room awaiting her to try them on.

4. Lindy loved the stripey knit top and the sophisticated wrap top and so put them on the credit card!